Who We Are:

It Could Be Me is a non-profit dedicated to improving the relationship between motorists and other users of the road by creating an environment of mutual respect.

At It Could Be Me, we recognize the power of personal stories in driving change. With over 300 dedicated ambassadors, including crash survivors and individuals who have lost family members to traffic violence, we leverage their compelling narratives to raise awareness and inspire action within communities. These ambassadors share their firsthand experiences to illuminate the human impact of road incidents, emphasizing the urgent need for safer practices and encouraging empathy among all road users.

Our Vision:

A world where all road, path, and trail users treat each other with care and respect resulting in zero traffic deaths and injuries.  

Support our movement:


Look out for our campaign “Slow Down. Stay Safe.”

Meet our Amazing Partners