Triny Willerton

President and Founder

Pronouns: She/ Her/ Hers

Triny the president and founder of It Could Be Me 501c3, was thrown into the advocacy space after surviving a near-fatal crash with a careless driver while riding her bicycle in Boulder, CO. She spent six days in the hospital with critical injuries. This life-changing event was devastating for her and her family. Yet she chose to turn this event into something positive and made it her life mission to advocate for the safety of all road users preventing what happened to her and her family from happening to others.
Triny has led this worldwide initiative to change the relationship between motorists and other road users. Her passion and commitment powers the growth of It Could Be Me. She currently serves on the Transportation Advisory Board for the City of Boulder.

Pete Piccolo

Vice President

Pronouns: He/Him/His

Executive Director Bicycle Colorado. A theme throughout most of Peter’s life has been a love of riding bikes for both recreation and transportation, and these traits are now a big part of his family’s lifestyle. “Bicycling has helped me and my family live healthier and happier lives, and I believe it can do the same for other people, families, and communities across Colorado,” 

Peter is an executive with over 25 years of experience that includes launching and serving in leadership roles in for-profit and not-for-profit organizations. Peter began his career at a Fortune 50 financial services firm where he was promoted to the Vice President level. After earning a Masters in Business Administration, Peter pursued his passion for cycling and serving his community by launching Outdoor Adventures for Kids, Inc., a nonprofit that introduced disadvantaged youth to bicycling. Most recently, Peter served as Executive Director, Innovation for Denver Public Schools. In that role, he founded the Imaginarium, an innovation lab that aims to reinvent public education so that every student graduates prepared for college and career. 

Stuart Mann


Pronouns: He/Him/His

Partner Mann & Maximon, Stuart has expertise in tort law, personal injury, product liability, trade secret, and commercial litigation cases. He specializes in bicycle, auto, truck, and motorcycle accidents, wrongful death, bad faith insurance, and business disputes. Stuart is an avid cyclist and has competed in multiple ultra-endurance races, including the Leadville Trail 1100, La Ruta De Los Conquistadores in Costa Rica, and the Bailey Hundo. As an undergraduate, he played soccer for the University of Colorado and following college he went on to play soccer with the Denver Kickers. Stuart’s athletic and competitive drive extends naturally to his law practice. Stuart and his wife live in Boulder, where they raised their three children. In addition to competitive cycling, Stuart enjoys spending time in his garden and tending to his bees and chickens. 

Mark Sunderland


Pronouns: He/Him/His

CPA • OWNER The Sunderland Group. With more than 25 years of accounting experience, including respected positions with Ernst & Young and Merrill Lynch, firm president and founder Mark R. Sunderland is a hands-on authority on comprehensive business planning, tax planning and preparation, accounting system set-up and training, financial documentation, and technology systems training and implementation. He and his tech-savvy team specialize in the unique needs of small businesses, providing expert guidance and counsel on the surest track to financial safety, strength, and growth. We keep you ahead of the curve all year round, preventing inaccuracies, tax surprises and penalties, late filings, and hidden costs. We quote our fees upfront, without strings or gimmicks, and provide shrewd and aggressive support to help you time every financial move perfectly. Mark enjoys everything Colorado outdoors offer, particularly cycling, running, and camping in the mountains. He loves spending time with his wife Pam, boys Tyler & Ryan, and their dog Wrigley.

Chris Carmichael

Pronouns: He/Him/His

Before starting his coaching business, Chris raced bikes professionally and is an Olympian. He is also a best-selling author and entrepreneur. He has coached elite cyclists since 1990, was recognized as the U.S. Olympic Committee Coach of the Year, and was inducted into the U.S. Bicycling Hall of Fame in 2003. He served as the men’s road coach for the U.S. Olympic Cycling Team during the 1992 Olympic Games and was the head coach for the U.S. Cycling Team for the 1996 Olympic Games. Carmichael founded Carmichael Training Systems (CTS) in 2000 to make world-class coaching expertise available to everyone. outdoors offer particularly cycling, running, and camping in the mountains. He loves spending time with his wife Pam, boys Tyler & Ryan, and their dog Wrigley.

Kebby Holden

Pronouns: She/ Her/ Hers

Founder and behind-the-scenes designer of Coeur Sports. Previously a consultant in Atlanta, she started Coeur because she could never find performance clothing that fit, let alone inspired her.  Coeur has 3 all-female teams composed of 650 women that live an active lifestyle and love helping other women pursue health and fitness. Kebby is a multiple Ironman Kona finisher, a dedicated wife, and wine & coffee devotee.

Rachel Joyce

Pronouns: She/ Her/ Hers

Ironman Champion, ITU Long Distance World Champion. Rachel took up triathlon in 2005 and what started as a hobby turned into a passion. In 2008, Rachel made the bold decision to resign from her job as an attorney to give making it as a professional triathlete her best shot. Since then, she’s climbed to the top of her sport. Known as Joycey on the race course, she has captured a world title, 6 iron distance titles and stood on the podium 3 times at the Ironman World Championships, Hawaii. In 2017, Rachel returned to racing having taken 2016 off to have her son and went on to win 2 Ironman races less than a year after giving birth and in doing so qualified for the World Championships. Outside of training and racing, Rachel is a passionate advocate for equality and increasing participation in sport by women. She is a founding member of TriEqual and sits on the Women For Tri Committee of Advisors.She is the current Co-President of the PTO (Professional Triathlete Organization). Rachel lives in Boulder with her husband and two boys.

Bill Plock

Pronouns: He/ Him/ His

Owner/Publisher of 303Endurance Network. Bill took over ownership of and in 2019 and has united it under 303Endurance, added a weekly podcast, and participates with Bike Jeffco to make an impact in local cycling advocacy. He grew up in Golden, played soccer at Colorado State, had a career in the fishing and hunting industries before falling in love with Endurance sports having completed eight Ironman’s and many popular rides like the Triple Bypass, Haute Route and RAGBRAI. He has one daughter, a junior in high school, and enjoys road trips with her.

Mo Siegel

Pronouns: He/ Him/ His

Boulder entrepreneur, founder of Celestial Seasonings, Inc. Has served Boards of Directors and non-profit foundations, such as Whole Foods, Annie’s, Himalayan Cataract Project, Chocolove, Haines Celestial, Boulder Community Hospital, Colorado Impact Fund, and Camelback Corp.

An avid outdoorsman, Mo founded America’s then-largest international bicycle stage race (formerly the Red Zinger Bicycle Classic and later the Coors Classic) from 1975 – 1989. He’s climbed all the Colorado 14ers and traveled to 100 countries. 

John Simmerman

Pronouns: He/ Him/ His

Founder of Advocates for Healthy Communities, Inc. also commonly known as Active Towns. He has over 30 years of experience in creating and promoting healthy, active environments with an emphasis on evidence-based human behavior dynamics. He is a globally recognized expert, consultant, and public speaker on health and the built environment – specifically creating places that are safe and inviting for “All Ages & Abilities”. He also serves as the host of the popular Active Towns Podcast: Conversations About Creating a Culture of Activity. For fun, John rides his commuter bike for errands on a daily basis, he is an avid trail runner, jumping into the occasional ultra here and there, and once upon a time he participated in Ironman triathlon races (10x), for the challenge and fun of it. He has served on a multitude of non-profit boards, has been a race director several times, and is a frequent endurance athletic event volunteer.