.

The ambassador program is tiered to accommodate the time and resources available to ambassadors nationwide. 
Goal: Empower community members to take action in their hometowns against reckless driving and for the education of drivers, cyclists, and all road users with a focus on advocating for the Safe Systems Approach.
We envision the ambassador program to be threefold:
Social Media
Policy Change
In-Person Activities
Ambassadors may receive the following, depending on resources and partnerships:
It Could Be Me swag: hat, socks, t-shirt
It Could Be Me decals 
Extra swag when possible

Tier 1: Safe Systems

Safe System Ambassadors are the pillars of our ambassador program. We rely on our Safe System Ambassadors to build and maintain the foundation of our ambassador program.  Entry-level advocates who actively promote the Safe Systems Approach through social media, local events, and community outreach. They serve as ambassadors, educating others about the importance of a holistic approach to road safety.

Safe System Ambassadors are asked to:
* Post about It Could Be Me twice a month across social media. 
* Volunteer at one event per year, promoting It Could Be Me
This could be tabling, stuffing goody bags, assisting at water stations – anything that improves the cycling/running community.
* Make three (3) social media posts per year about the Safe Systems Approach and cycling laws in your town, region, or state to educate others.
* Be available, accessible, and friendly to those who want to learn more!

Tier 3: Beyond Zero

Top-tier advocates who have reached the forefront of dedication and impact in advancing the Safe Systems Approach. Vision Zero Vanguards lead major initiatives, collaborate closely with government agencies, and advocate for policy changes that align with the principles of Vision Zero. They serve as vanguards, inspiring others to join the cause and making significant contributions to the success of It Could Be Me.

Beyond Zero Ambassadors are asked to:
* Post about It Could Be Me five (5) times a month across social media.  
* Make seven (7) social media posts per year about the Safe Systems Approach and cycling laws in your town, region, or state to educate others.
* Start a petition for cycling law change when/where relevant.
* Testify and/or support policies that make roads safer for all road users
* Serve as mentors to new It Could Be Me ambassadors who may need support.
* Write a guest blog or vlog for the It Could Be Me website.
This could be an educational blog, a personal blog, a recap blog, etc.
*Host one (1) event that promotes the intersection of drivers and cyclists in a positive way 
*Be available, accessible, and friendly to those who want to learn more!

Tier 2: Safety Culture

Intermediate-level advocates are recognized for their efforts in promoting the principles of the Safe Systems Approach. Systemic Advocates take on leadership roles, organize educational initiatives, and actively contribute to systemic changes that enhance road safety within their communities.

Safety Culture Ambassadors are asked to:
* Post about It Could Be Me three (3) times a month across social media. 
* Volunteer at one (1) event per year, promoting It Could Be Me
This could be tabling, stuffing goody bags, assisting at water stations – anything that improves the cycling/running community.
* Make five (5) social media posts per year about the Safe Systems Approach and cycling laws in your town, region, or state to educate others.
* Start a petition for cycling law change when/where relevant.
* Write a guest blog for It Could Be Me website.
This could be an educational blog, a personal blog, a recap blog, etc.
* Be available, accessible, and friendly to those who want to learn more!

Tier 4: Design your Own Path

Welcome to design your own path—a canvas for individual expression and collective collaboration. This is an invitation to everyone who wishes to contribute, regardless of the scale or scope of your availability. Whether you have a little time to spare or a wealth of expertise to share, this space is designed to accommodate and celebrate your unique journey.

In this inclusive environment Design your Own Path Ambassadors can:

Freedom to Contribute:
Here, the freedom to contribute is in your hands. Design Your Own Path is a platform that respects and values the diversity of contributions. Whether it’s a small idea, a quick thought, or a comprehensive project, every contribution is a piece of the mosaic that makes our collective journey vibrant.
Flexible Engagement:
We understand that availability varies. Contribute as much or as little as your schedule permits. This space is designed to be flexible, allowing you to engage on your terms. Your ideas and expertise are valuable, no matter the extent of your time commitment.
Open Exchange of Ideas:
This is a hub for the exchange of ideas. Bring forth your unique perspectives, insights, and innovations. Whether you’re a seasoned expert or a fresh enthusiast, your input enriches the collective tapestry of knowledge and creativity.
Empowerment through Expression:
Your journey is yours to design. Express yourself authentically. Feel empowered to shape the path that aligns with your passion and interests. This is a space where individuality is celebrated, and your unique contributions are a testament to the richness of our collective narrative.
Community Support:
Engage with a community that values and supports your journey. Whether you’re seeking feedback, collaboration, or simply a space to share your thoughts, Design Your Own Path is a community where everyone’s voice is heard, and everyone’s journey is respected.

Design Your Own Path is not just a space; it’s a philosophy that recognizes the inherent value in every contribution, no matter its size. Step into this space with the confidence that your ideas and expertise are not only welcome but crucial to the collaborative spirit that defines It Could Be Me. Design your path, contribute at your pace, and let your journey unfold uniquely within this open and inviting space.