Join our #Itcouldbeme Ambassador Program
Goal: Empower local bike, run enthusiasts and athletes to take action in their hometowns for the education of drivers, cyclists, and runners. We envision the ambassador program to be threefold:
1. Social Media Representative
2. Policy Change Leadership & Advocacy
3. In-Person Activities
i.e. tabling at local races, hosting rides/runs in the community, representing ICBM during training days
Let’s get to it!
The program is tiered to accommodate the time and resources available to ambassadors nationwide.
The bread-and-butter of our program
Without these ambassadors, we’d be lost. We rely on our sprinter to build and maintain the foundation of our ambassador program.
Post about It Could Be Me twice (2x) a month across social media
Volunteer at one (1) event per year, promoting It Could Be Me. This could be tabling, stuffing goody bags, assisting at water stations – anything that improves the cycling/running community
Make three (3) social media posts per year about cycling laws in your town, region, or state to educate others
Have three (3) people make a video for It Could Be Me
Be available, accessible, and friendly to those who want to learn more!
Steady, consistent, can go a bit further
Olympians are able to commit more time and energy to policy change, content creation & being an event host.
Post about It Could Be Me three (3) times a month across social media
Volunteer at one (1) event per year, promoting It Could Be Me. This could be tabling, stuffing goody bags, assisting at water stations – anything that improves the cycling/running community
Make five (5) social media posts per year about cycling laws or statistics in your town, region, or state to educate others
Ask five (5) people to make a video for It Could Be Me
Write a guest blog for It Could Be Me website. This could be an educational blog, a personal blog, recap blog, etc.
Start a petition for cycling law change when/where relevant
Host one (1) event that promotes the intersection of drivers and cyclists in a positive way. Framework in development. Examples: how to safely change a flat bike tire on the side of the road, updates on defensive driving and bike/run laws, etc.
Be available, accessible, and friendly to those who want to learn more!
Perseveres through the distance
The top dog – and you’re expected to represent well. We ask similar things, but amp up representation in highly visible, impactful ways.
Post about It Could Be Me three (3) times a month across social media
Volunteer at two (2) events per year, promoting It Could Be Me. This could be tabling, stuffing goody bags, assisting at water stations – anything that improves the cycling/running community
Make five (5) social media posts per year about cycling laws or statistics in your town, region, or state to educate others
Ask seven (7) people to make a video for It Could Be Me
Write a guest blog or vlog for It Could Be Me website. This could be an educational blog, a personal blog, recap blog, etc.
Start a petition for cycling law change when/where relevant. Testify on behalf of a bill and promote engagement with the community to create policy change that enhances vulnerable user of the road safety
Host one (1) event that promotes the intersection of drivers and cyclists in a positive way. Framework for this in development. Examples: how to safely change a flat bike tire on the side of the road, updates on defensive driving and bike/run laws, etc.
Host a group run/ride at a local bike shop. Triny to help with this when the time comes
Be available, accessible, and friendly to those who want to learn more!
In addition to the immense feel good of making a difference by spreading word and creating awareness around safe roads for all vulnerable users of the road, the following may also be available depending on resources and partnerships.
It Could Be Me swag
Trucker hat, socks, t-shirt
It Could Be Me water bottle
Access to It Could Be Me decals to hand out
Extra swag when possible
It Could Be Me swag
Trucker hat, cycling jersey
It Could Be Me water bottle
Access to It Could Be Me decals to hand out
Access to race discount code in their region (TBD)
It Could Be Me swag
Cycling kit
It Could Be Me water bottle
Access to It Could Be Me decals to hand out
Access to race discount code in their region (TBD)
Discount code for It Could Be Me product
Meet and greet with professional cyclist, triathlete, runner (TBD)
*dependent on available resources & partnerships
© 2019 Triny Willerton. Website design & development by: 