Our founder, Triny Willerton, had the honor  and is so grateful to participate in this campaign with @cdot. 

Please share this public service announcement and help us put an end to distracted driving. 

In our latest Distracted Driving campaign, we partnered with Dr. Molly Thiessen, a local doctor, and the survivor of a distracted driving crash, Triny Willerton. With two local voices to champion against distracted driving, the campaign uses mathematics and on-screen graphics to create a simulation, showing how a driver opening a fast food sandwich while driving can take their eyes off the road for 3 seconds, which is long enough to miss 20 cyclists on the road. Triny Willerton was riding her bike when a distracted driver hit her. And he also never saw her. Don’t take your eyes off the road. Whether it’s a phone or food, it can wait. 

Don’t drive distracted.

Distracted driving is one the leading causes of crashes and fatalities in Colorado. Any behavior that takes your focus away from the road is dangerous. That includes eating, texting, talking on the phone or to a passenger, looking after children or pets, reading, or watching videos. It’s dangerous, but more than 90% of Colorado drivers self-report driving distracted. And we’re seeing that effect on our roads. In 2020, distracted drivers were involved in 10,166 crashes on Colorado’s roads, injuring 1,4476 and killing 68. Unfortunately, many Coloradoans regularly drive distracted to the point that’s it becoming normalized. Not only is driving distracted dangerous, driving while texting is six times more dangerous than drunk driving, according to NHTSA. Don’t drive distracted. Shift into safe.

#itcouldbeme #dropthedistraction #cdot #NHTSA #usdot #nrss #visionzero