Based in Charlotte, Natalia Flores serves as mentor and board member for Tri It For Life (TIFL), an organizationinspiring women of all ages, sizes, backgrounds and abilities to develop healthy lifestyles and welcome them into the sport of triathlon. In 2020, alongside several TIFL members, Flores joined the #ItCouldBeMe family as an ambassador to help promote cyclist and pedestrian safety in her community. Her passion is to help morewomen (and young girls) to get active.She has served as a brand ambassador for Women for Tri, Coeur and TriTats and a volunteer coach for Girls on the Run. A native of Argentina, Flores is an award-winning public relations professional that excels at helping brands connect with multicultural audiences authentically. On most weekends, you can find Flores training with friends and family – including her husband and daughter, which are also triathletes.-