News

How Triathletes Got the White House to Prioritize Cyclist Safety

Susan Lacke

Buttigieg releases national plan to reduce road deaths

The transportation secretary said the U.S. objective should be to amplify what’s working in places like Hoboken, N.J. By Michael Laris January 27, 2022 at 5:01 a.m. EST Seeking to improve […]

Map

Find our Ambassadors around the world.

Public Art Encourages Road Safety

We are so grateful for this article by the fabulous Susan Lacke in Triathlete Magazine.

Road Runner ID

We are so excited to announce our partnership with Road Runner ID. We both believe safety is paramount and we look forward to making roads safer together. The guys at […]

Jessica Koelsch Bibza memorial bracelets

To honor Jessica and keep her light shining in Kona, It Could Be Me has made 1000 bracelets with her name. They glow in the dark and have her name […]

#Itcouldbeme & HED Wheels winner update!

In February, we had our first big fundraising giveaway: a set of beautiful custom HED Jet 6 plus wheels. We fundraised over $1000 in a little over a week and […]

Cycling after 50 – Preston Tyree

Nuun Hydration adds some fizz & taste to your #ItCouldBeMe Water Bottle orders

Huge shout-out and thanks to our awesome partners at Nuun Hydration. They’ve stepped up and offered to fill each Polar Water bottle ordered with  (1) Nuun Sport & (1) Nuun Rest (addl value of $14.00)! […]

#ItCouldBeMe story feature by USA Cycling

Thank you to USA Cycling for the honor of being a featured story within ‘IN OUR OWN WORDS’. When I would be out there, for some strange reason I never […]